A method of packaging thermally labile goods. The method includes the steps of (a) obtaining a legend correlating thermally labile goods with a PCM panel color, (b) locating the thermally labile goods to be packaged on the legend and identifying the correlated PCM panel color, (c) obtaining thermally conditioned panels of the correlated PCM panel color from amongst a plurality of differently colored thermally conditioned panels color coded in relation to the phase change temperature of the phase...

A method of assessing consumer reaction to a marketing stimulus, involving the steps of (a) exposing a sample population to a marketing stimulus for a period of time, (b) interviewing members of the sample population immediately after exposure of the members to the marketing stimulus, (c) videotaping any facial expressions and associated verbal comments of individual members of the sample population during the exposure period and interview, (d) reviewing the videotaped facial expressions and ass...